Résumé

 

Career

High-performing marketing professional with more than 8 years of experience with community management, copy writing, social media strategy, and content marketing for globally-recognized, multinational brands. Customer-oriented, bilingual content creator with a talent for finding creative solutions and adapting to fast-paced environments.

 

Community Manager — Codecademy

Drove retention rates by facilitating collaborative learning via several community platforms including the forums (Discourse), Facebook, Discord, and Bevy.

Connected with individual learners to hear their stories and shared these in blog posts to inspire others to change their lives through self-paced programming education.

Built community programs that spanned across multiple channels and cultivated a peer-to-peer support environment.

Hosted live events to foster customer relationships and brand awareness.

Proposed and facilitated an overhaul of the existing Super User program to better align with business goals and learner needs.

Revamped the local Chapter program and supported local Chapters and Chapter leaders.

Founder — Lady Geeks of Atlanta, Inc.

Established organizational mission statement through extensive collaboration and review.

Created documentation for all official processes including event organizer selection, moderator selection, and respective codes of conduct.

Planned and executed both in-person and virtual social events in the Atlanta area.

Scheduled board meetings to discuss day-to-day operations and track community health.

Digital Strategist — The Wimbish House

Wrote engaging and authentic copy for the blog, website, and social media. Tracked engagement metrics and evaluated success of marketing campaigns.

Cut costs and doubled number of inquiries by delivering effective marketing strategies to optimize outreach.

Revamped the website to improve accessibility, SEO optimization, and responsive design.

Copywriter — Commerce Pundit

Authored and edited high-quality content for client marketing campaigns under deadline pressure with exciting, captivating, and authentic approach.

Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.

Adapted writing style to fit clients' various brands and styles.

Sr. Community Manager — Microsoft

Principal strategist and administrator of an online community focused on driving brand loyalty and peer-to-peer support.

Spearheaded community blog efforts and engaged in the community thoughtfully and in a way that represented the Microsoft brand.

Hosted regular contests and facilitated virtual and in-person conferences.

Generated authentic, engaging social media posts and tracked KPIs to guide further social strategy.

Online Community Manager — AT&T

Key arbitrator, creator, and administrator of a peer-to-peer digital support environment.

Authored quality, on-brand content to be seeded across the community space with the goal of driving brand loyalty.

Monitored, tracked, and reported on hot topics of conversation in the community.

Collaborated with the Marketing team and Social Media team to provide a seamless customer experience.

Education

Ashford University

BA Marketing and Public Relations

Certifications

Community Manager Certification | Word of Mouth Marketing Association

The Fundamentals of Digital Marketing | Digital Marketing Google Certification

Community Management 101 | Bevy

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